Are Your Ads Actually Making You Money?

For small business owners managing their own Google, Meta or Microsoft ads without an agency.

Most small businesses running their own ads have no clear picture of whether they are profitable or just burning through budget. Enter your numbers below and find out in 60 seconds — no signup required.

🛒Best for online businesses and e-commerce — where Google Ads can see the sale value directly. ROAS tells you how much revenue you generate for every pound spent on ads.

Average sale value

What you charge the customer

Cost per sale

Cost of goods or service delivery

Monthly ad budget

Your total Google Ads spend

Current ROAS

Optional — enter to check if it is sustainable

Your results

Profit per sale

£120

60% margin

Break even ROAS

1.7x

Minimum to not lose money

Recommended ROAS

2.5x

Target for healthy profit

📧 Want us to email you these results?

We will send you a summary you can refer back to — no spam, no pressure.

💡 These are estimates based on average performance. In practice some campaigns will outperform and some will drag the average down. Use Ad Optimiser to see exactly which campaigns are hurting your ROAS.

Want Ad Optimiser to track this automatically?

Connect your Google Ads account and Ad Optimiser tracks ROAS and CPA against your targets, flagging campaigns that fall below what your margins can support.

📖 What is a good ROAS for Google Ads?📖 5 signs your Google Ads are wasting money