Privacy Policy
Last updated: 3 May 2026
This Privacy Policy explains how Ads Optimiser ("we", "us", or "our") collects, uses, and protects personal data when you use our website and application at https://ad-optimiser.com.
1. Who we are
Ads Optimiser is a software platform that provides analytics and optimisation insights for digital advertising campaigns.
If you have questions about this policy, contact us at:
support@ad-optimiser.com
2. Information we collect
Account information
When you create an account we collect information such as your email address and authentication details required to operate the service.
Connected platform data
If you connect advertising platforms, Ads Optimiser accesses performance data through official APIs using secure OAuth connections that you explicitly authorise. You can revoke this access at any time from within the application or directly from your connected platform's account settings.
Google Ads
Ads Optimiser accesses campaign performance data including campaign names, keywords, search terms, impressions, clicks, conversions, spend, Quality Scores, and impression share data from authorised Google Ads accounts. Ads Optimiser does not access Gmail content, Google Search history, Google Analytics data, or any personal Google account data beyond what is required for advertising performance reporting.
Meta Ads
Ads Optimiser accesses advertising performance data including campaign names, spend, impressions, clicks, conversions and ROAS from authorised Meta Ads accounts. Ads Optimiser does not access Facebook Pages, Page posts, Page engagement, comments, messages, personal profile data, or any content unrelated to paid advertising performance.
Microsoft Ads
Ads Optimiser accesses campaign performance data including campaign names, keywords, impressions, clicks, conversions and spend from authorised Microsoft Advertising accounts. Ads Optimiser does not access personal Microsoft account data, Outlook email content, or any data beyond what is required for advertising performance reporting.
Usage data
We may collect limited technical information such as log files, error reports, and performance metrics to maintain and improve the service.
3. How we use your data
- Provide dashboards and analytics within Ads Optimiser
- Synchronise advertising data from connected platforms
- Improve reliability and security of the service
- Prevent abuse or misuse of the platform
4. Data sharing
Ads Optimiser does not sell personal data. Data may be processed by trusted service providers required to operate the application, such as cloud hosting or database infrastructure.
5. Data retention
We retain data for as long as your account remains active and for a reasonable period afterwards for operational, security, and legal purposes.
6. Security
We implement industry-standard security measures including encrypted connections (HTTPS) and access controls. However, no internet service can be guaranteed to be completely secure.
7. Your rights
Depending on your location, you may have rights to access, correct, or delete your personal data. To make a request, please contact us at support@ad-optimiser.com.
8. Data deletion
You may request deletion of your Ads Optimiser account and associated advertising data at any time.
Requests can be made by emailing:
support@ad-optimiser.com
9. Changes to this policy
We may update this Privacy Policy from time to time. When we do, the "Last updated" date at the top of this page will be revised.